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Ethnic Tourism In Russia Is A Potential Driver For The Entire Industry

 Even when there are no white spots left on the world map, and modern technologies seem to be very soon equalizing everything and everyone, a person no less (or even more) strives for the unknown, to discover new lands, new peoples. And often, on the contrary, he returns to the land of his ancestors, looking for his roots. Therefore, ethnic tourism (as a kind of cultural) is a fashionable, rapidly developing direction in the travel industry jdl. As in other popular trends (gastronomic, adventure, rural tourism), the main thing here is motivation, purpose. And this goal is to get to know the culture, way of life, traditions of other peoples, to immerse yourself in their environment, to feel like one of them.

Almost everyone wants to make such a trip. Sociological research of Rostourism showed that 88% of Russians would gladly go on ethnotourism. However, experts note: this direction, despite its popularity, is more in the field of theory than practice, ethnotourism is still exotic. But its potential in Russia, where 180 ethnic groups live, is incredibly high. And Russians love to travel: according to the World Tourism Organization (UNWTO), our country entered the top 10 countries in terms of total tourist spending on travel ($ 35 billion) and, together with France, demonstrated the highest growth in these costs (11%). However, judging by air ticket sales, the beach is still the most popular destination and destination.

The wrong side of globalization

“Time seems to have stopped. It seems that you are in the ancient Basque Country and communicate with them. Globalization has left these places untouched, “- shares his impressions of the ethnotour in Spain, associate professor of the Department of Foreign Languages ​​of the PRUE. Plekhanov Dmitry Enygin. He teaches a course on intercultural communication at the University of the Basque Country and has studied in detail what is meant by ethno-tourism in this region.

As defined by the UNWTO, the main motivation for cultural tourism is to explore and consume tangible and intangible cultural attractions. And these attractions are associated with a set of distinctive material, intellectual, spiritual and emotional characteristics of society – art and architecture, historical and cultural heritage, culinary heritage, literature, music, creative industries and living cultures with their lifestyles, value systems, beliefs and traditions. Ethnic tourism is essentially a part of cultural tourism. Only here we are not talking about the museums of world capitals, but about small peoples in provincial, often very remote from civilization corners of the planet.

On the one hand, he continues, ethnic and national diversity is one of the hallmarks of modern society. On the other hand, the life of ethnic groups and minorities in the context of globalization, rapid scientific and technological development, environmental crises and increasing information flows is becoming more and more complex. Thus, ethnic tourism is one of the options for preserving ethnic diversity and at the same time contributes to closer contact between representatives of certain peoples, the involvement of their culture in the world cultural heritage.

The tendency of modern society to self-study, to know oneself has brought ethnotourism to the main travel trends, Dmitry Yenygin continues this thought. And globalization provokes the desire for something local, unknown, national.

Since tourism is a branch of the economy, ethno-travel, if properly organized, make a significant contribution to the development and budget of a particular region: jobs are created, roads, hotels, restaurants are built. And local communities, being actively involved in the tourist business, can simultaneously earn and maintain their identity.


How much does it cost to go to St. Petersburg


I have lived in St. Petersburg for two pleasant nostalgic years. I love the city and know it quite well. In this article jdlclub I will tell you how to plan a trip to St. Petersburg, and at the end I will calculate the cost of a vacation for 3, 5, 7 and 10 days for two,


By plane. The flight from Moscow is very cheap – air tickets in both directions cost only 2,000 rubles. To fly to St. Petersburg from Krasnodar or Yekaterinburg costs from 5000 rubles, from Novosibirsk – from 7000 rubles. Search for tickets on Skyscanner – it compares prices of all airlines.


By train. A ticket to a reserved seat from Moscow costs from 1800 rubles one way. More expensive than a flight! On the other hand, the train is sometimes more convenient than the plane: there are not always cheap air tickets for the required dates, and even arriving directly to the center, which is convenient.


Tour prices


Tours sell out quickly – buy a few months before your trip. Prices for tours to St. Petersburg with a flight from Moscow in the summer of 2020 cost from 40,000 rubles for two (3 * hotel, 7 nights). From Yekaterinburg – from 50,000 rubles. 


During a trip to St. Petersburg, you can eat on a budget. The main allies of the hungry traveler are inexpensive canteens (for example, Canteen # 1) and chain establishments like “Teaspoon”. We often ate there, because it is simply not cheaper to find – the bill is within 150-300 rubles per person. The choice of dishes is large, everything is quite tasty. There are profitable business lunches.


How much are the hotels


To save money on your trip to St. Petersburg, look for budget hotels. Prices in the summer of 2020 for a standard double room in a budget hotel start from 1300 rubles per day. Double rooms in hostels cost about the same, and a bed costs from 500 rubles. 3 * hotels are already in the range of 2000-4000 rubles. We recommend looking for hotels and hostels on Rumguru – the service finds the best price among different booking systems. 


Apartments for rent


When you live in an apartment in another city, you feel at home. We are looking for cozy accommodation on Airbnb – there are many beautiful and inexpensive options in the center or close to it. Former rooms in communal apartments are inexpensive in the center – thanks to high ceilings, they turn into two-story studios. We just shot one in the Technological Institute area.


Just read the reviews carefully before booking – it may turn out that there is no sound insulation or heating, and the apartment smells like sewage. Keep in mind that the hosts are ordinary people, not trained hotel personnel, so they can behave unpredictably.